We are delighted to announce that preparations have already begun for Adam Smith Conferences’ 3rd Annual RUSSIAN MARKETING DIRECTORS’ SUMMIT, which will take place 14th – 16th October 2008 at the Marriott Grand Hotel in Moscow. Already in its 3rd year, with more then 200 delegates attending annually, and a consistently exceptional speaker faculty, the Russian Marketing Directors’ Summithas established itself as the foremost gathering of senior marketing executives working in Russia.

Our impressive 40+strong Speaker Faculty is represented by top marketing executives from leading companies working in Russia. Among them are:

With its robust economy, relatively stable political environment and fast-growing middle class, Russia presents exciting new business opportunities and markets for international and domestic companies alike. However, consumer expectations are on the rise and customer satisfaction is becoming more difficult to achieve. At the same time, senior marketing executives face a constant challenge to bring in higher revenues and to come up with new ideas – as any marketing director today should be able to demonstrate a return on marketing investment and show how marketing and branding activities drive growth.

How to be a driver and enabler of long-term business success rather than just reacting to day-to-day challenges? Are you focused on building consumer loyalty as well as expanding your market presence? Do you understand the consumer’s emotions and preferences that shape their buying behaviour and do you align innovations to rapidly changing customer needs?  These and many other questions will be discussed in-depth at the Russian Marketing Directors Summit in October.

This year, you will have the opportunity to benchmark against the best practices of the leading companies andlisten to more than 50 of the most dynamic marketing experts in Russia, including:

ALBA Corporation * AlfaStrakhovanie * Belaya Dacha * Citi * Dirol Cadbury * EAST LINE Group * Euroset * Golden Telecom * Insol Holding * Kangaroo
Kaspersky Lab * LLK International * Mirax Group * Nestle Rossiya * Nidan Juices * OAO RZD * Otechestvennie Lekarstva * Perfetti Van Melle * Publishing House HFS * Rolf Group of Companies * Rosbank * Rostik Group * Russian Post * Severstal Group * Sibirsky Bereg * Sky Express * Sochi 2014 Organizing Committee * Svyaznoy, Group of Companies * Teaspoon * TNK-BP Management (Russia) * UniCredit Bank * Valio LLC * Vester Retail Chain * VTB-24, and many others...

Overview of the event structure and issues for discussion
at the Russian Marketing Directors’ Summit 2008:

Tuesday, 14th October: Opening session on marketing strategy planning and formulation; keynote presentation on developing marketing strategy for an industrial company; extended session on corporate branding; measuring performance and marketing ROI; Panel Discussion on how to optimise your media agency business relationships; and a concluding session on segmentation

Wednesday, 15th October: Practical plenary sessions on market development and growing market share; managing brand consolidation and portfolio coordination; enhancing customer reach through effective multichannel marketing, featuring a keynote presentation on effective internet strategy development, and a session on customer acquisition and retention strategies. To round off Day Two we will offer themed interactive round table discussions led by leading marketing experts.

Thursday, 16th October: Day Three will discuss questions on innovation throughout the product life cycle and will include sessions on product development and innovation; managing product launches; and building powerful brands.

 

Make sure you don’t miss out on the HIGHLIGHTS OF THE SUMMIT FOR 2008:

ONE HOUR WITH PROFESSOR ROBERT SHAW:

Professor Shaw is a consultant, businessman and author of the international best-sellers: Marketing Payback, Improving Marketing Effectiveness and Database Marketing, Professor Robert Shaw has a global reputation as a leading authority on finance and marketing, including Value Based Marketing and Customer Relationship Management. The professor will share his extensive experience on questions regarding measuring performance and marketing ROI.

SPOTLIGHT FOCUS SESSION ON MARKETING STRATEGY PLANNING AND FORMULATION:
This session will provide a detailed study of key issues that should be addressed in strategic marketing planning, as well as examine optimal strategies for aligning marketing and business strategy and engaging the rest of the organisation in advancing your marketing activity

GALA COCKTAIL RECEPTION AND RUSSIAN MARKETING SUMMIT AWARDS CEREMONY:
This year we will be holding the Russian Marketing Directors’ Summit Awards, creating national platform that recognises, celebrates and promotes marketing excellence in Russia. The ceremony will take place during the Gala Reception on the evening of 14th October

TWO SPECIAL TOPIC ROUND TABLES:
These two round tables will provide you with a unique opportunity to share your own challenges and to discuss them with key industry experts on the day. Each of the round tables will be led by a leading marketing expert. This interactive format will allow smaller focus groups for in-depth discussion on specific marketing and strategic issues

Round Table on Branding
Moderator: Tim Westall
Tim Westall is a specialist in strategy and innovation who has worked with many leading brands in the consumer goods, financial and professional services worlds. He now works with leading international brands, assisting them to turn customer insight into strategy, products and services that make a difference to their customers.
Tim combines insight skills and creative idea generation with business implementational know-how to deliver fresh thinking and the ability to bring that to life for customers. The clients he has advised include Adidas, Barclays, Braun, Deloitte, Hays, Nestle, P&G, PwC, Sainsbury’s, Staples, Symrise, UBS and Unilever.

Round Table on B2B Strategy
Moderator: Laurie Young

 

We are currently putting together a speakers’ panel, and all the latest updates regarding preparations will be regularly featured on our website