AUTORETAIL RUSSIA - premier event for the country's automotive retail market community organised this year in conjunction with ROAD
FORUM 2012 HIGHLIGHTS INCLUDED
Master Class on HOW TO USE DEALERSHIPS MARKETING BUDGET EFFICIENTLY was presented on Forum 2012
Master class will be led by Anton Sokolov, Marketing director, Lexus-Izmailovo
Efficiently investing in marketing instruments dealers see several returns on their money: a growth in product sales and demand for services, increased loyalty and, as a result, an increase in repeat purchasing. In this way, marketing expenses can be an investment into the growth of an automotive centre.
During this master class there will be case studies of mechanisms for increasing the returns on investments in marketing. The system for evaluating the effectiveness of these investments will also be analysed.
Master class participants will be shown a system for balancing accounts, with the help of which it is easy to rate the effectiveness of a dealer’s current marketing activity. The system determines a selection of control points in the Sales Pipeline and Client Life Cycle. Marketing statistics are analysed in the context of the dealer’s financial results.
2012 speakers included:
2012 speakers included:
Oskar Akhmedov
CEO GK Nezavisimost |
Denis Petrunin
Managing Director
Hyundai Motor CIS
|
Artyom Fedosov
Vice-President for Sales and Marketing
AVTOVAZ
|
Timur Mikaya
Director of Department of Automotive Production
Ministry of Industry and Trade
|
Maxim Ovchinnikov
Head of Department of Industry and Defence Complex
FAS Russia
|
Tatyana Lukovetskaya
COO
Rolf Retail
|
Joerg Schreiber
President and Managing Director
Mazda Motor RUS
|
Artem Gusarov
Managing Director
Kia Motors RUS
|
Vyacheslav Zubarev
Chairman of Board Of Directors
Managing Company TransTechService
|
Vladimir Popov
President
Favorit Motors Group of Companies
|
Alexei Leshchenko
Chairman of the Board of Directors
Modus Group of Companies
|
Aleksey Salmin
President
Autograd Group of companies
|
THE FORUM 2012 INTERACTIVE FORMATS included
HEAD-TO-HEAD DEBATES with the President of ROAD Andrey Petrenko and the Chairman of AEB’s Automobile Manufacturers Committee Joerg Schreiber
Topics for discussion:
- Why must importers and dealers work closely together?
- Have the problems between OEMs and dealers, discussed at last year’s AutoRetail conference, been solved?
- AEB and ROAD: approaches and formats for cooperation
- Do producers need brand dealer associations?
LIVE ON-STAGE INTERVIEW with Alexander Sparre, Chairman of the Board, AutoSpecCenter Group. DON’T MISS this rare opportunity to hear from one of the industry’s top executives!
Focus Day on EFFECTIVE MARKETING AND SALES TECHNIQUES - 29th October 2012 highlighted
The main objective of any dealer – selling cars, services and parts! Those who know how to do it in the most efficient and cost effective way will win the competition for customers and loyalty. We runned the Focus Day in a format that combines best practices from leading Russian dealers and master-classes from local and global autoretail experts.
Hot Topic on the Forum in 2012:
Tatiana Kuzmina, Director of organizational development and human resource management, AutoSpecCenter Group
The company’s long-term personnel policy.
· What is a ‘personnel policy’, and what does it aim to achieve?
· Who defines the principle of a personnel policy, and what does its formation begin with?
· Examples of implementation of personnel policies at AutoSpecCenter Group
· How to make a personnel policy an effective management instrument?
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