Keynote speech: ‘Future business models in FMCG: How to increase a company’s size and market share in a niche market’
BeBevCo (Bebida Beverage Company), a publicly traded company, develops, manufactures and markets relaxation and energy beverages.
The highly marketable product line is currently available at a sundry of outlets including convenience stores, hotels, supermarkets, pharmacies, airlines and prisons with much thanks to a tireless sales team and savvy marketing strategies. With $1.6m in revenues and net income of more than half a million dollars in Q1 2013 alone, BeBevCo is strong and growing. In 2013 BeBevCo Euro-Asia was formed and is dedicated to the introduction of the KOMA Unwind Relaxation Drink Brand to more than 100 countries on the continent.
The demand for energy and relaxation drinks in Europe, Africa and Asia is forecasted to accelerate considerably through 2016. Hear from the emerging FMCG leader on how they are tapping into the potential of a promising niche across the globe.