24 March | EXPAND
The geography of retail | Formats | Franchising | Real estate
Every active market player must expand. The day’s main theme – expansion – will be covered from four connected angles: Where to open? In what format? How? And in what location?
THE GEOGRAPHY OF RETAIL| The secrets to active growth and expanding a retail network in the right places
FORMATS| Which formats are retailers putting their faith in?
FRANCHISING| How can franchisors and franchisees work together to achieve better results in business development?
REAL ESTATE| New growth opportunities for leaseholders and retailers – joining forces in the battle for shoppers
25 March | COMPETITION STRATEGIES Global view | A glimpse of the future | Multi-channel retail
On the modern retail market - where any new idea is easily copied, companies are consolidating, and trends and knowledge are exposed as fast as you can open YouTube, competition is becoming even more cutthroat. During the day the Forum’s special guests, all of them global retail leaders, as well as Russian executives and trend-setters, will speak about how to build a competitive advantage, how to increase your company’s market share, and how to ensure stable growth
GLOBAL VIEW | What have you done to give your company a competitive advantage?
A GLIMPSE OF THE FUTURE | A new chapter in the history of retail in Russia
MULTI-CHANNEL RETAIL | How to create the most adaptive offering for the Russian market?
26 March | OPERATIONAL EFFICIENCY Supply Chain | Technological innovations | Sales | HR Retailers are gradually moving from extensive to intensive development. The largest players, as well as the up-and-coming ones, are searching for ways to boost their profits not only through expansion and opening new sales points, but also by cutting expenditure, making their business more streamlined, and diversifying risks. During the day retailers with the greatest experience of optimising processes at companies will each answer the most important question – how to save money?
SUPPLY CHAINS| How to make the shelf more effective?
TECHNOLOGICAL INNOVATIONS| The best IT and technological solutions – how much do they save retailers?
SALES| How to increase sales volumes and get the most out of each square metre?
HR| How to motivate staff, and attract and keep valued employees?
27 March |THE SHOPPER Behaviour analysis | Loyalty programmes and offers | Customer experience | Digital marketing As growth rates slow down, competition hots up and convenience formats come to prominence, the focus is shifting towards retaining customers, building long-term relationships with them, and understanding their personal preferences. The battle for customers is turning into a battle for loyal customers, and in particular for loyal customers who will recommend your company to their friends. This day of the Forum is entirely dedicated to the hottest topics for marketers – how to create, retain and expand on a loyal client base?
BEHAVIOUR ANALYSIS | How to attract and retain loyal customers?
PROGRAMMES AND OFFERS| Successful results-based programmes and special offers for strengthening shopper loyalty
CUSTOMER EXPERIENCE| The experience of customers as a company’s competitive advantage; steps to win their loyalty
DIGITAL MARKETING | How to use social networks and mobile apps to attract clients and strengthen loyalty?