What makes this event UNIQUE? 7 steps to accelerate your company’s digital strategy!
STRATEGIC OUTLOOK: Making digital business sustainable and profitable
- Leading your company toward a new and prosperous digital future – which current and emerging digital business strategies will be dominating the market in Russia?
- What helps to successfully integrate digital projects into the overall business model? What type of companies will be increasing the digital element of their business over the next decade?
- What helps companies to gain a competitive advantage in the digital economy in Russia? Where do the main risks lie? What are successful strategies for entering the digital space?
FOCUS ON A DIGITAL PRODUCT: Digitalising a product or service
- Turning a product into a digital form – how does it transform a business model as a consequence? How can digitalisation increase revenues? What is the best format for particular products or services?
- Making a sale somewhere in the world every three seconds: what are the pros and cons of digitalising products and services? What does the daily management of a digital portfolio involve?
- What is the best way to promote digital products or services within a business structure – to own the sales points or to sell across various platforms?
BUSINESS TRANSFORMATION: How will changing consumption patterns (the “Digital Divide”) affect businesses?
- Changing consumption patterns: how will the development of digital space in Russia be stimulated in the future?
- How serious is the issue of ‘Digital Divide’ for Russia? What are the recent trends in business transformation, and what does the future hold for businesses based in Russia?
- What type of strategic partnerships across consumer touch points will the Russian market witness within the next couple of years?
TECHNOLOGY TRANSFORMATION: How are business realities being augmented by technology?
- Which technologies can speed up the introduction of a new product or service to the market, and are they worth investing in? How will digital space help to connect with consumers in new, immediate and personal ways?
- Which successful technologies will be taking the lead in the next five years to support digital businesses and digital projects in Russia?
- How accessible will technology be to businesses - especially small and mid-sized ones - and how will it strategically affect the segmentation of the Russian market?
BUSINESS OPPORTUNITIES AND THREATS: How to tackle the issues that slow down digital businesses and projects in Russia?
- How to effectively expand a digital business in the Russian regions and CIS? How to tackle the main obstacles to geographical expansion of digital businesses in Russia?
- What are the key priorities in the areas that affect future development most: legislative, copyright, technological, pricing?
- How to effectively fit a digital segment into the overall organisational structure? Does separating a digital segment completely into a new structure affect revenues?
MARKET INSIGHTS: How do relevant consumer/market insights and analysis assist digital strategy?
- Are economic uncertainties contributing to stronger performance across digital platforms, as consumers search for value?
- What types of digital projects and businesses are Russians becoming more responsive to? How can CRM in digital projects affect the bottom line?
- What are the characteristics of those who purchase through digital platforms in Russia? Which new channels will the Russian market offer to meet the demands of multi-channel customers within the next couple of years?
REVENUE MANAGEMENT: The most effective evaluation techniques to assess the ROI of digital businesses and projects
- How to determine an appropriate revenue model for a digital element that would not be ‘stealing’ revenue from other elements of a business. What helps to increase the value of a digital business?
- How to derive revenue (directly or indirectly) from every instance of consumption in your market niche
- Multi-channel conversion: how to monetise new services and products across digital platforms to quickly and simultaneously increase customer retention?
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(updated 18 June 2013)
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