28 October - CUSTOMER CENTRICITY SUMMIT | As the Russian FMCG market re-structures and gets even more saturated with products, customer centricity is becoming the only way to grow for the FMCG manufacturers
Management by products needs to make way for management by customer segments, life cycles and needs. These days, we see more FMCG and retail companies pursuing a share of a customer as a parallel marketing strategy to share of market.
A one-day summit will focus on three pillars of the customer centricity strategy:
products & categories | channels | experience
29 October - GLOBAL VIEWS AND INSIGHTS | Industry Transformation, Consumer Overview
Source of Growth, Investing into Local Markets
INDUSTRY TRANSFORMATION | How to drive profitable growth via
productive end-to-end collaboration?
PROFITABILITY | Balancing ambitions in
a saturated market
A half-day summit on COSMETICS, PERSONAL HYGIENE, OTC MEDICINE AND BIOLOGICALLY ACTIVE SUPPLEMENTS (BAS)
INCREASING SALES | How to increase volume,
penetration and profits?