|• With the rise of new technologies and channels consumers of financial services are changing their preferences and behaviours. They expect to receive a personalised and seamless customer service across all channels.
• As result, financial institutions need to shift from multi-channel to omni-channel strategy - an overarching approach that puts the customer first ensuring a seamless and consistent brand experience.
• Key themes of this master class: What are the main benefits of implementing omni-channel strategy? What are the key implementation obstacles and how to overcome them? What is the experience of international market leaders?
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WHO WILL BE AT THE M&D Finance Conference?
This conference will be attended by managing directors and heads of operations of the largest banks, as well as managers of mobile operators, payment systems and retailers involved in implementing strategies for making financial services more mobile and client-oriented.